Erling Haaland net worth

I remember watching Erling Haaland score his first hat-trick for Manchester City. I was amazed. Even though he had just started his career, he was already breaking records.

 

People call him a “goal-scoring robot,” and it fits. He scores so often it seems automatic. Defenders know he’s coming every match, but they still can’t stop him.

 

Haaland came from a small town in Norway called Bryne. His dad, Alfie Haaland, also played professional football. Growing up, Erling watched his father play for Leeds United and Manchester City. Now he wears the Manchester City shirt himself. That’s pretty cool if you ask me.

 

Haaland moved from Bryne to Molde, then to Red Bull Salzburg and Borussia Dortmund, and he kept scoring at every club. When Manchester City signed him in 2022, fans expected something special—and they were right.

 

Today, Haaland stands as one of the richest young footballers on the planet. His bank account grows almost as fast as his goal tally. But exactly how much is Erling Haaland worth? Let me break it down.

 

A Quick Bio

Full Name Erling Braut Haaland (né Håland)
Date of Birth July 21, 2000
Age 25 years old (as of January 2026)
Place of Birth Leeds, West Yorkshire, England
Nationality Norwegian (Dual citizenship: Norway and England)
Height 195 cm (6 ft 4 in)
Position Striker / Centre Forward
Jersey Number 9
Preferred Foot Left
FAMILY BACKGROUND
Father Alfie Haaland (Alf-Inge Haaland) – Former professional footballer who played for Leeds United, Manchester City, and Nottingham Forest
Mother Gry Marita Braut – Former women’s heptathlon athlete
Siblings Astor (older brother) and Gabrielle (older sister)
Other Athletes in Family Cousins: Jonatan Braut Brunes and Albert Tjåland (both professional footballers)
Relationship Status In a relationship with Isabel Haugseng Johansen (since 2022); expecting their first child as of November 2024
CURRENT CLUB
Club Manchester City FC
Transfer Fee €60 million (£51.2 million) – May 2022
Contract Extension Signed January 17, 2025 – 9.5 year deal until June 2034 (no release clause)
Weekly Salary (Base) £525,000 per week (~$700,000)
Weekly Salary (With Bonuses) Up to £875,000 per week
Annual Salary (Base) £27.3 million (~$36.5 million)
Annual Salary (With Bonuses) Up to £45.5 million (~$60 million)
Total Contract Value Estimated £260 million through 2034
NET WORTH & EARNINGS
Estimated Net Worth (2026) $60-80 million (varies by source: £48.6-58 million)

 

Erling Haaland Net Worth 2026: The Big Numbers

Currently, in 2026, Erling Haaland’s net worth sits somewhere between 80 million and 100 million dollars. Different sources give different numbers. Celebrity Net Worth says 80 million. Other reports claim it could reach 100 million.

 

That’s a lot of money for a 25-year-old guy. Most people his age are still figuring out their careers. Haaland has already built a fortune that most folks won’t see in their entire lives.

 

So how did he get this rich so fast? Well, three main things fuel his wealth: his massive salary from Manchester City, his brand endorsement deals, and his smart investments. We’ll dig into all of these.

 

His wealth grew crazy fast. When he joined Borussia Dortmund in 2020, he was making around 8 million euros per year. The money was impressive, but it was nothing compared to what happened next. His move to Manchester City in 2022 changed everything.

 

Financial experts predict that Haaland could be worth over $150 million by 2030. Some even think he could reach 1 billion during his career. With his new contract and growing brand power, that seems possible.

 

Haaland vs Cristiano Ronaldo: The Money Battle

People love comparing Haaland to legends like baseball Hall of Famer Willie Mays or another MLB player, Jack Plesac.  So let’s talk about Cristiano Ronaldo’s net worth. Ronaldo’s fortune is estimated at $500 to $600 million. That’s way more than Haaland right now.

 

But here’s the thing. Ronaldo is 40 years old and has been playing professionally for over two decades. Haaland is just 25. He has his whole career ahead of him. If he keeps going at this pace, he could catch up to Ronaldo’s wealth.

 

Ronaldo built his fortune through football salaries, massive endorsement deals with Nike and other brands, and smart business ventures. Haaland is following a similar path. He’s already got the Nike deal locked down.

 

What is the key difference? Haaland’s contract at Manchester City runs until 2034. That’s ten years of guaranteed income. Ronaldo never had a deal that long when he was young. This gives Haaland a huge advantage.

 

How Much Does Erling Haaland Make? Breaking Down His Salary

The Weekly Payday That Makes Your Head Spin

Get ready for this number. Erling Haaland earns approximately £500,000 to £525,000 per week. Yes, you read that right. Per week.

 

That means every seven days, Haaland earns more than most people make in 10 years. This income is generated every single week. Rain or shine, that money flows into his account whether he plays or sits on the bench.

 

Breaking it down further gets even crazier. That’s about 71,000 pounds per day. This equates to approximately 2,976 pounds per hour. If you do the math, he makes roughly 50 pounds per minute.

 

Think about that. While you’re reading this sentence, Haaland just made a few hundred pounds. By the time you finish this article, he’ll have made thousands. His salary doesn’t sleep.

 

Some sources indicate that bonuses could further inflate his weekly salary. Performance bonuses tied to goals, assists, and team achievements provide additional financial incentives. When City wins the Premier League or Champions League, Haaland’s paycheck swells even more.

 

The Historic Manchester City Contract

In January 2025, Haaland signed a new contract with Manchester City that shocked the football world. This deal keeps him at the club until 2034. That’s a nine-and-a-half-year commitment. Nobody in Premier League history has signed anything like this.

The total value of this contract? The total value of this contract is estimated to be between 260 and 330 million pounds. Different sources report different figures. But even at the lower estimate, we’re talking about a quarter billion pounds.

 

This makes Haaland the highest-paid player in the Premier League. No one else comes close to his weekly wage. No one else, including Kevin De Bruyne and Mohamed Salah, comes close to Haaland’s weekly wage.

 

The intriguing part about this contract is the release clause. Earlier versions of his City contract included a release clause that would allow other clubs to buy him for a set price. The new deal removed all existing release clauses.

 

However, reports say a new release clause kicks in around 2029. This gives Haaland options later in his career. But for now, he’s locked in at Manchester City and getting paid extremely well for it.

 

What He Made Per Year

Haaland’s annual salary is roughly 23 to 27 million pounds. That’s his base salary before bonuses. Add in performance bonuses, and he can earn up to 35 million pounds in a good season.

 

To put those numbers in perspective, the average UK worker earns around 30,000 pounds per year. Haaland earns that amount in less than a day. In one year, he earns what would take a regular person 800 years to make.

 

Compared to other sports, football salaries are massive. NBA players make similar salaries, with superstars earning $ 40 to $ 50 million per year. NFL quarterbacks can hit similar numbers. But in Europe, Haaland is near the top of the pay scale.

 

Beyond Football: Brand Deals and Endorsements

The Massive Nike Partnership

Nike knew what it was doing when it signed Haaland. In 2023, the sportswear giant gave him one of the biggest boot deals in football history. Reports suggest Nike pays Haaland between 15 and 24 million euros per year.

 

This deal runs for at least ten years, possibly longer. Nike wanted to lock down the next generation’s superstar. They saw what they had with Ronaldo and knew Haaland could be even bigger.

 

Haaland wears custom Nike Phantom boots on the pitch. These boots come in special colors like “Glacier Blue,” designed to represent Norway’s glaciers. Nike markets these boots heavily, and fans buy them by the thousands.

 

The partnership goes beyond just wearing boots. Haaland appears in Nike commercials, social media campaigns, and global advertising. His face sells products. Nike recognizes this and is prepared to pay a premium for it.

 

Luxury Watches and Fashion

Breitling, the Swiss luxury watchmaker, signed Haaland as a brand ambassador in 2022. This partnership is worth an estimated 5 million euros annually. Haaland wears their Chronomat watches and appears in their advertising campaigns.

 

In 2025, Breitling and Haaland released a special collection. These watches feature meteorite dials and come in limited editions. Only 250 to 500 units were made. The prices ranged from 8,000 to over 30,000 pounds per watch.

 

TAG Heuer also has a deal with Haaland, though it is smaller than Breitling’s. Together, these watch deals add millions to his annual income.

 

Dolce & Gabbana brought Haaland into the fashion world. He attended their Alta Moda fashion show in Rome in 2025. The Italian fashion house pays him around 2.5 million dollars per year. He wears their clothes at events and promotes their brand on social media.

 

Other Major Deals

Haaland partnered with Samsung Norway to promote their phones. He became the face of Samsung in his home country. The exact value of this deal isn’t public, but tech companies pay athletes well for endorsements.

 

Hyperice, the sports recovery brand, signed Haaland not just as an ambassador but as an investor. He owns equity in the company. Hyperice makes the NormaTec recovery boots that athletes use. Haaland uses them himself and promotes them widely.

 

Viaplay, the streaming service, partnered with Haaland when he moved to Manchester City. They created a documentary called “Haaland: The Big Decision” that followed his transfer. This deal helped boost Viaplay’s visibility in Norway.

 

Clash of Clans, the mobile game, created a special character called the “Barbarian King” based on Haaland. This gaming partnership introduced him to millions of younger fans who play the game.

Official Partner of Prime

I saw him holding a bottle of Prime. He is a partner with Prime Hydration. This company is owned by Logan Paul and KSI. I found that this deal is very popular. Kids love drinking the Haaland Prime flavor. It is a bright green and gold bottle. I see it in stores all over. This deal makes him a lot of money. He helps the brand grow very fast.

All these endorsements combined bring in an estimated $12 to $20 million per year. That’s on top of his football salary. His social media presence helps too, with over 65 million followers on Instagram.

 

The Numbers Game: Goals and Statistics

Breaking Every Record in Sight

Haaland doesn’t just score goals. He destroys records. In his first season at Manchester City, he scored 52 goals across all competitions. That’s more than one goal per game played. Insane numbers.

 

He set the Premier League single-season scoring record with 36 goals in 35 games. Nobody had ever scored that many in one Premier League season. The previous record was 34. Haaland smashed it.

 

Until December 2024, Haaland was the fastest player to score 100 Premier League goals. He did it in just 111 appearances. The previous record holder, Alan Shearer, took 124 games. Haaland beat that by 13 games.

 

As of January 2026, Haaland has scored over 150 goals for Manchester City in all competitions. He’s played around 160 games for them. Think about that ratio. He has averaged nearly one goal per game over the course of three seasons.

 

Champions League Legend

Haaland’s Champions League record is even more impressive. He became the fastest player to reach 50 Champions League goals. He did it in just 49 matches. That’s an average of more than one goal per game.

 

In the 2022-23 season, he helped Manchester City win the Champions League. This completed their historic treble: the Premier League, the FA Cup, and the Champions League in one season.

 

His Champions League performances have significantly boosted his market value. Clubs willing to buy him would need to pay at least 180-200 million euros. Some valuations put him even higher, around 228 to 265 million euros.

 

Norway’s Greatest Player

For Norway, Haaland is already the all-time leading scorer. He reached over 50 international goals by late 2025. He broke the previous record held since 1937.

 

In September 2025, Haaland scored five goals in one match against Moldova. The final score was 11-1. Five goals in a single international game show his dominance.

 

Unfortunately, Norway hasn’t qualified for a major tournament during Haaland’s career yet. Norway has not qualified for the World Cup or the European Championship. The absence doesn’t diminish his talent. It just shows how difficult international football can be.

 

His goal-scoring records keep his market value high. Teams know that buying Haaland means guaranteed goals. That’s why his transfer value remains so expensive.

 

Living Like a Superstar: Cars, Houses, and That Crazy Diet

The Million-Dollar Car Collection

Haaland loves fast cars. His garage looks like a luxury car dealership. The total value of his car collection? The total value of his car collection ranges from 5 to 10 million pounds.

 

His prized possession is a Bugatti Tourbillon, valued at approximately 4 million pounds. Only 250 of these hypercars exist worldwide. The car produces 1,800 horsepower and can hit speeds over 400 km/h. He bought it in 2025 with help from Norwegian investor Ole Ertvaag.

 

Haaland owns multiple Ferraris. There’s a Ferrari 812 Superfast, a Ferrari Monza SP2, and recently a Ferrari 12Cilindri worth 350,000 pounds. This latest Ferrari has a V12 engine producing 830 horsepower and can reach 340 km/h.

 

He drives an Aston Martin DBX 707 worth 350,000 pounds. This SUV is the official Formula 1 safety car. It’s lime green and produces 715 horsepower. Haaland was spotted driving it to Manchester Airport after a Champions League match.

 

His Rolls-Royce Cullinan costs 300,000 pounds. This massive luxury SUV measures over 5 meters long and weighs 2.6 tons. Yet it can still hit 100 km/h in five seconds thanks to its twin-turbo V12 engine.

 

Haaland also owns a Porsche 911 GT3 worth 160,000 pounds, an Audi RS6 Avant, a Mercedes-AMG GLE Coupe, and even an F150 Shelby Monster Truck. The variety shows he likes different types of vehicles.

 

Interestingly, Haaland auctions off some of his cars every quarter. The money goes to grassroots football programs. He balances luxury with giving back to the sport that made him rich.

 

Where Does Haaland Live?

Haaland lives in a luxury home in Alderley Edge, Cheshire. This area is popular with Manchester footballers. It’s quiet, exclusive, and close to Manchester City’s training ground.

 

His house reportedly cost several million pounds. The exact price isn’t public, but properties in that area typically sell for 3 to 10 million pounds.

 

He installed a 50,000-pound cryotherapy chamber in his house. This helps with recovery after games. He also has ice baths, a gym, and all the high-tech recovery equipment professional athletes need.

 

Reports suggest Haaland also owns property in Spain. He was spotted in Rome and other European cities, possibly looking at real estate investments. This is a prudent decision for a wealthy individual.

 

The Viking Diet: 6,000 Calories Per Day

Now here’s where things get really interesting. Haaland eats about 6,000 calories per day. That’s more than double what a normal adult male needs.

 

His teammates say he “eats like a bear.” And what does this bear eat? Cow hearts. Cow livers. Steak. Lobster. Oysters. Duck. These aren’t typical athlete meals.

 

In his documentary, Haaland explained his philosophy. He wants to eat quality, local food. He believes that meat from a cow grazing in a field is much healthier than fast food. He’s probably right.

 

Organ meats like heart and liver are super rich in nutrients. They contain high levels of iron, vitamin B12, zinc, and protein. These help with energy and recovery. Nutritionists confirm that organ meats are among the most nutrient-dense foods available.

 

Haaland also drinks what he calls his “magic potion.” Nobody knows the exact recipe. Reports suggest it’s filtered water mixed with electrolytes and natural recovery boosters. He takes hydration very seriously.

 

Before home games, his dad, Alfie, cooks him a special lasagna. This has become a tradition. Manchester City manager Pep Guardiola joked about hiring Alfie as the team chef.

 

Despite all this healthy eating, Haaland admits he loves kebabs. He calls them his favorite food. But he only eats them a couple of times per year when he’s back home in Norway.

 

His daily routine includes meditation, yoga, ice baths, and ten hours of treatment and recovery work. He wears blue-light glasses before bed to improve his sleep. He even tapes his mouth shut at night so he can breathe through his nose.

 

Haaland goes to bed at 10 PM every night. He turns off all electronic devices. Sleep is sacred to him. All this discipline helps him perform at the highest level week after week.

 

The Man Behind the Goals: Family and Personal Life

Age, Height, and Physical Stats

Erling Braut Haaland was born on July 21, 2000, in Leeds, England. That makes him 26 years old, as of January 2026. His birthday falls right in the middle of summer.

 

He was born in Leeds because his dad, Alfie Haaland, was playing for Leeds United at the time. When Erling was three years old, the family moved back to Norway. He grew up in the small town of Bryne.

 

Haaland stands 6 feet 4 inches tall. That’s about 194 centimeters. His height gives him a huge advantage in aerial duels and hold-up play. Defenders can’t push him off the ball easily.

 

He weighs around 88 to 94 kilograms, depending on the season. That’s about 195 to 207 pounds. His physique combines speed with power. He can outrun defenders and overpower them physically.

 

The Haaland Family Legacy

Football is in Haaland’s blood. His dad, Alfie Haaland, played for teams like Nottingham Forest, Leeds United, and Manchester City.  Alfie played as a defensive midfielder and right-back.

 

Erling’s mother, Gry Marita Braut, was a heptathlete. She competed in track and field events. This athletic DNA from both parents helped create the physical specimen we see today.

 

Haaland has older siblings who also played football, though not professionally. Growing up in a sports-focused family pushed him to excel from a young age.

 

His grandfather on his mother’s side was a potato and pig farmer. Young Erling spent time on the farm, which might explain his appreciation for local, quality food.

 

Isabel Haugseng Johansen: His Girlfriend

Haaland is not married. His girlfriend is Isabel Haugseng Johansen. She’s 21 years old, born in July 2004. She’s also Norwegian.

 

Isabel is a footballer herself. She plays for Bryne Fotballklubb’s women’s team. That’s the same club where Haaland started his career. They met as kids in the youth academy.

 

Their relationship became public around 2022 when they were spotted on holiday in Marbella, Spain. They’ve been together since Haaland’s time at Borussia Dortmund.

 

In December 2024, they welcomed their first child, a baby boy. Haaland has said becoming a father has made him even more focused. He feels more motivated than ever.

 

Isabel keeps a low profile on social media. She balances her football career with part-time work at a fashion store. She attends Haaland’s important matches, including the 2023 Champions League final.

 

Haaland has opened up about their relationship in interviews. He cooks dinner for her. They play Minecraft together, building virtual houses. He said she made the first move when they were younger. She sent him a message first.

 

In 2025, Haaland gifted Isabel a Hermès Himalaya Birkin bag for her 21st birthday. This bag is worth around 330,000 pounds. It’s one of the rarest handbags in the world.

 

Despite his fame and fortune, Haaland values normalcy at home. He said Isabel sometimes gets “sick of football” when he wants to watch matches on TV during dinner. That made me laugh. Even football stars deal with regular relationship stuff.

 

The Transfer Market: What’s Haaland Worth?

His Market Value

According to Transfermarkt, Haaland’s market value is 180 million euros. That’s about 150 million pounds. Other football valuation sites like CIES Football Observatory put him even higher at 228 to 265 million euros.

 

This makes him the most valuable player in the Premier League. He’s ranked number one. Globally, he’s among the top five most valuable players alongside Kylian Mbappé, Vinicius Junior, and a few others.

 

His value comes from several factors. He’s young at 25. He scores goals consistently. He’s proven himself in multiple leagues: Austria, Germany, and England. His contract runs until 2034, giving clubs long-term security.

 

Manchester City paid only 60 million euros for him in 2022. That was because of a release clause in his Borussia Dortmund contract. In today’s market, he would cost at least triple that amount.

 

Real Madrid Rumors and Future Moves

Every summer, Real Madrid rumors swirl around Haaland. Spanish media constantly links him with a move to the Santiago Bernabéu. Real Madrid loves signing the world’s best players.

 

Haaland’s new contract includes a release clause that activates around 2029. This means clubs can buy him for a set price starting that year. Real Madrid will likely try.

 

Barcelona also shows interest, though their financial troubles make a Haaland transfer nearly impossible right now. They can barely register new players with their salary cap issues.

 

Paris Saint-Germain could enter the race too. They love signing superstars. With Kylian Mbappé leaving PSG, they might see Haaland as the perfect replacement.

 

But Haaland seems content at Manchester City. He just signed that massive contract extension. His dad played there. He’s winning trophies. The money is fantastic. Why would he leave?

 

Still, football is unpredictable. Things change. If Manchester City faces problems or if Pep Guardiola leaves, Haaland might consider his options. For now, though, he’s staying put.

Questions Everyone Asks About Haaland

What is Erling Haaland’s full name?

His full name is Erling Braut Haaland. The “Braut” comes from his mother’s surname. In Norway, children often get both parents’ surnames.

 

Is Haaland injured right now?

As of January 2026, Haaland is fit and playing regularly for Manchester City. He had some minor injury concerns in late 2024 but recovered quickly. He’s currently scoring goals at his usual incredible rate.

 

Who is Haaland’s agent?

His agent is Rafaela Pimenta. She took over from the late Mino Raiola, who was Haaland’s original agent. Pimenta represents several top footballers and negotiates massive deals.

 

Could Haaland have played for England?

Technically yes. He was born in Leeds, England. This made him eligible to play for England. But he chose Norway instead. His parents are Norwegian; he grew up there, and he always felt Norwegian. England missed out on a generational talent.

 

How many goals has Haaland scored in his career?

Haaland has scored over 300 career goals across all competitions, as of early 2025. This includes club and international goals. The exact number keeps growing almost every week.

 

The Future: Where Does Haaland Go From Here?

At just 26 years old, Haaland has already accomplished more than most footballers achieve in their entire careers. His net worth of 80 to 100 million dollars will only grow. His contract guarantees massive earnings for the next decade.

 

He’s breaking records that seemed untouchable. Scoring at a rate nobody thought possible. Winning trophies with Manchester City. He has amassed a fortune through strategic endorsements and investments.

 

Many see him as the heir to Lionel Messi and Cristiano Ronaldo. Those two dominated football for 15 years. Now it’s Haaland’s turn. He has the talent, the drive, and the longevity to become an all-time great.

 

Financial projections suggest he could be worth 150 million dollars by 2030. Some believe he’ll reach 1 billion during his lifetime. With his salary, endorsements, and business ventures, that goal seems achievable.

 

I started this article talking about watching Haaland score his first hat trick for City. Now, I am convinced that I will witness him smash every scoring record in history. His net worth will follow his goal tally: always climbing, never slowing down.

The big Viking from Bryne has taken over world football. And he’s just getting started. Erling Haaland will not only become one of the richest footballers in history by the time he hangs up his boots. He’ll be remembered as one of the greatest players of all time.

 

References

1.https://news.22bet.com/opinion/erling-haaland-net-worth-salary-contract-investments/

2.https://www.theguardian.com/football/2025/oct/23/erling-haaland-fatty-steaks-coffee-maple-syrup-life-at-home-youtube-manchester-city

 

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